Hecny Group's Collaboration with INTTRA Sets Standard for Global Visibility, Customer Satisfaction and Reduced Costs

February 06, 2006

Hong Kong, China, February 6, 2006 - Hecny Group, one of Hong Kong's pioneer freight forwarders with over 2,000 employees operating 70 offices worldwide, has reduced costs and increased customer satisfaction since signing on with INTTRA more than a year ago.

INTTRA is the world's largest e-commerce platform for ocean freight with 21 of the world's largest ocean carriers as part of its carrier network, representing 61 percent of the ocean freight industry. Asia Pacific customers include over 200 freight forwarders based in Hong Kong, South China, Taiwan and Australia/New Zealand.

“In November 2004, Hecny signed onto INTTRA-Link, which provided EDI connection for shipping instructions and cargo status. EDI transmission of shipping instructions via INTTRA waives the AMS (automated manifest system) fee and reduces the chance of container off-load. It also diminishes faxes and duplicative data entry, and that reduces human errors and the need to redo documents. The result has been reduced costs and satisfied customers,” said Arnold Lee, Hecny's Corporate Vice President.

Regarding cargo status, Lee said that INTTRA, “helps provide our customers with full visibility to their shipment's status.  In general, the collaboration with INTTRA has improved overall customer satisfaction and reinforced Hecny's commitment to service.  These benefits have led to customer loyalty, as well as new business development.”

He cites the example of a consumer electronics manufacturer with factories in the U.S. and Mexico that produces audio-visual products ranging from cordless phones to televisions. With more than 100 ocean shipments of electronic parts from Hong Kong, Shanghai and Taiwan every month, this customer has been using Hecny Cargo Tracking system –  which provides cargo status obtained through INTTRA – on a daily basis to track shipments, according to Lee.

“The customer reports that our shipment visibility system enables them to manage the cargo delivery status in a seamless fashion that provides the ability to view updated shipment status and related shipping documents such as packing lists and bills of lading. They are particularly pleased that the cargo tracking function allows them to keep track of container movements from the Far East to their warehouse.  Moreover, the shipping documents viewing function, which stores all the related documents on-line, allows them to save a significant amount of paper work,” he said.

Michael Nielsen, INTTRA's Senior Vice President, Global Commercial Sales, points out that customers such as Hecny get a major lift from INTTRA-Link, which provides the tools that enable a supply chain system to connect to INTTRA's multi-carrier network via one simple connection. Further, he said, “INTTRA's I-Link team, located around the world, guides customers through the integration process and helps them benefit from the industry standards established by INTTRA. Using INTTRA adds value through the availability of new tools and capabilities,” he said.

Tony Wines, INTTRA's Asia-Pacific Managing Director, said INTTRA was, “delighted to be collaborating with such a forward-thinking and e-commerce-capable company as Hecny.”  He pointed out that the forwarder has grown a worldwide presence with offices in the United States and Europe.  And, in providing their customer's global visibility of shipping-related data, Wines says Hecny is helping set a standard for the local marketplace, which is just starting to demand global visibility.

About INTTRA

INTTRA, founded in 2000 and headquartered in Parsippany, N.J., is a leading global provider of e-commerce solutions to ocean carriers and their customers.  INTTRA professionals work with customers to streamline and standardize their shipping processes, applying their e-commerce knowledge of the shipping industry for customers in markets worldwide.

INTTRA's e-commerce platform offers a comprehensive range of e-commerce tools, including: Tender, Sailing Schedules, Booking, Shipping Instructions, Bill of Lading, Track & Trace, and Reports.  Accessing the INTTRA platform is simple, using any combination of their channel solutions: INTTRA-Link (EDI-based, system-to-system connection), INTTRA-Desktop (off-line PC application), or INTTRA-Act (web-based application).

INTTRA's carrier network includes, Aliança, ANL, CMA CGM, CSAV, DAL Deutsche Afrika-Linien, FESCO, Hamburg Süd, Hapag-Lloyd, "K" Line, Libra, Maersk Sealand, MCC Transport Pte Ltd., Mitsui O.S.K. Lines, MSC Mediterranean Shipping Company S.A., Norasia, NYK Line, P&O Nedlloyd, Safmarine, Senator Lines and United Arab Shipping Company. The INTTRA carrier network represents over 61% of the world's ocean container capacity.

For further information visit www.inttra.com. Or contact Andy Barrons, INTTRA Vice President of Marketing, at 973.263.5100 or email him at: andy.barrons@inttra.com.

About Hecny Group

Hecny was established in 1951 and is one of the pioneers in the Hong Kong freight forwarding market. Over the last half century, The Group has nurtured an excellent relationship with customers and carriers, and takes pride in offering tailor-made and quality services. The Group provides both international air and sea freight. In 2005, we had a total annual lifting of 180,000 containers and moved an average of over 3,500 TEUs per week throughout Asia. In addition, we've been aggressively expanding in Europe, South America and South Africa. The Group today operates over 70 offices worldwide with over 2,000 employees, offering local expertise with global experience to cater to customer's specific transportation and logistics needs.

For further information, visit www.hecny.com.