INTTRA Shipping Order Popularity Helps Chinese Exporters Achieve Key E-Commerce Milestone

July 25, 2006

Shanghai, China - July 25, 2006 -  The growing popularity of INTTRA Shipping Order (SO) product has increased container orders through INTTRA in China to the 100,000 containers per month level, demonstrating accelerating use of the world’s largest e-commerce portal for the ocean industry.

INTTRA has 22 of the world’s largest ocean carriers in its network, representing over 61 percent of the ocean freight capacity among the world’s top carriers.

Doris Cheung, INTTRA Regional Sales Director, South China and Korea, notes an old Chinese proverb that states: "To do good work one must first have good tools.” In this case the “tool” is INTTRA SO, which is “customized to meet the detailed process of the China market. INTTRA SO contains more than the mainstream booking product we use globally and is developed so that customers can use the standardized format with their carriers."
 
Released in January 2006, she says INTTRA SO usage has grown exponentially, from 2,200 container orders utilizing this tool in January to more than 23,000 container orders in June. Cheung considers the growth of Shipping Order a sign that e-commerce “is becoming a success in China. The shipping industry is seeing the value of INTTRA SO, which helps meet process requirements in various coastal cities in China, particularly in the north.”

As INTTRA products such as Shipping Order become industry standards, Cheung attributes the success of their adoption to carriers such as CMA CGM, which she says “has a strong commitment towards bringing e-commerce into play.  In collaboration with INTTRA, CMA has sent a strong signal of support for e-commerce processes to the shipping industry,” she said
 
Philippe Salles, CMA CGM E-Commerce Manager, touts INTTRA “and its high quality of service as a key factor in CMA CGM’s rapid development in China. CMA CGM has always believed very strongly in China, and that investment in e-commerce is essential for the development of the
Chinese market.”

Salles also commends INTTRA, “above all for the high level of technical expertise” its personnel exhibit, which has proved crucial for the installation and management of EDI links. Moreover, INTTRA’s ongoing efforts to update all its products, particularly its Desktop product, has proved “an extremely efficient solution for shipping transactions.”

About INTTRA

INTTRA, founded in 2000 and headquartered in Parsippany, N.J., is a leading global provider of e-commerce solutions to ocean carriers and their customers.  INTTRA professionals work with customers to streamline and standardize their shipping processes, applying their e-commerce knowledge of the shipping industry for customers in markets worldwide.

INTTRA's e-commerce platform offers a comprehensive range of e-commerce tools, including: Tender, Sailing Schedules, Booking, Shipping Instructions, Bill of Lading, Track & Trace, and Reports. Accessing the INTTRA platform is simple, using any combination of their channel solutions: INTTRA-Link (EDI-based, system-to-system connection), INTTRA-Desktop (off-line PC application), or INTTRA-Act (web-based application).

INTTRA's carrier network includes, Aliança, ANL, CMA CGM, CSAV, CSAV NORASIA, Deutsche Afrika-Linien, FESCO, Hamburg Süd, Hapag-Lloyd, "K" Line, Libra, Maersk Line, MCC Transport Pte Ltd., MISC, Mitsui O.S.K. Lines, MSC Mediterranean Shipping Company S.A., NYK Line, Safmarine, Senator Lines and United Arab Shipping Company.  The INTTRA carrier network represents over 61% of the container capacity among the world's top ocean carriers.

For further information visit www.inttra.com.  Or contact Andy Barrons, INTTRA Vice President of Marketing, at 973.263.5100 or email him at: andy.barrons@inttra.com.