INTTRA Opens New Hong Kong Headquarters to Support Growth in the Asia-Pacific Region

September 18, 2008

CEO Ken Bloom to Conduct Opening Ceremony and Welcome Reception in New Hong Kong Office

HONG KONG – September 18th, 2008h – To meet the increasing requirements of the Asia Pacific market, INTTRA, today announces the expansion of its Hong Kong presence to serve customers and carriers in the region via a sales team, carrier account management and global customer service.

INTTRA opened its first international headquarters in Hong Kong in 2001 with a few key customers.  With increasing adoption of e-commerce in the APAC region, INTTRA is now serving over 5,500 customers in the region, which covers a vast area, consisting of the Middle East gulf region, India, China, Australia, New Zealand and other South Asia countries.  The volume growth in the region in 2008 is 50 percent higher than in 2007 and is expected to continue growing.  E-commerce transactions include bookings, accessing sailing schedules, submitting shipping instructions, reviewing bills of lading, creating standardized reports, and tracking shipments around the globe.

As the largest e-commerce platform in the Industry today, INTTRA offers a range of e-commerce products to help shippers and forwarders plan, process and manage their documentation with their carriers.  With more than 260,000 container orders initiated on the platform each week, the INTTRA platform represents more than 10 percent of annual global ocean container trade. 

“We are thrilled to announce the opening of our new headquarters in Hong Kong.  The opening of this office allows INTTRA to continue driving product innovation and the further adoption of e-commerce solutions in the APAC region,” said Paul Stephen, Managing Director, APAC, INTTRA.  “The APAC region is a vital growth area for the global shipping industry and our presence there ensures that our users have access to the multi-carrier connections that allow seamless shipment transaction management and communications throughout the ocean-container supply chain.”

To celebrate the new Hong Kong office, CEO Ken Bloom will lead an opening ceremony followed by an evening welcome reception for INTTRA employees, partners and customers as well as select members of the press.  Alfred Hofmann, Director of Seafreight, Asia Pacific for Kuehne + Nagel will be attending the opening and will speak about Kuehne + Nagel’s world wide use of INTTRA’s e-commerce platform and tools.  He will highlight the benefits to his organization and speak to the future of ocean freight e-commerce, and specifically to some of the emerging trends of their customer base.

What: INTTRA Hong Kong Headquarters Opening Ceremony and Welcome Reception

Who: Ken Bloom, Chief Executive Officer, INTTRA

When: September 18, 2008
 Opening Ceremony - 5:00 to 6:30 p.m. HKT
 Welcome Reception - 6:30 to 8:30 p.m. HKT

Where: Opening Ceremony – 21/F Cambridge House, Taikoo Place, 979 King’s Road
Welcome Reception – 2/F Dorset House, Taikoo Place, 979 King’s Road

For more information regarding the INTTRA Hong Kong Headquarters Opening Ceremony and Welcome Reception, please contact Josephine Chan at Josephine.chan@inttra.com or by phone at + 852.2861.3322. 

About INTTRA

INTTRA, founded in 2000 and headquartered in Parsippany, N.J., is a leading global provider of e-commerce solutions to ocean carriers and their customers.  INTTRA professionals work with customers to streamline and standardize their shipping processes, applying their e-commerce knowledge of the shipping industry for customers in markets worldwide.

More than 260,000 container orders are initiated on the INTTRA platform each week, representing more than 10 percent of global ocean container trade.

INTTRA’s e-commerce platform offers a comprehensive range of e-commerce tools, including: Tender, Sailing Schedules, Booking, Shipping Instructions, Bill of Lading, Track & Trace, and Reports.  Accessing the INTTRA platform is simple, using any combination of their channel solutions: INTTRA-Link (EDI-based, system-to-system connection), INTTRA-Desktop (off-line PC application), or INTTRA-Act (web-based application).

INTTRA’s carrier network includes, Alianca, ANL, CCL, CMA CGM, CSAV, CSAV NORASIA, Deutsche Afrika-Linien, Emirates Shipping Line, Hamburg Sud, Hanjin Shipping Co., Hapag-Lloyd, “K” Line, Libra, Maersk Line, MCC Transport Pte Ltd., MISC, Mitsui O.S.K.  Lines, MSC Mediterranean Shipping Company S.A., NYK Line, Safmarine, Senator Lines, United Arab Shipping Company.  

For further information visit www.inttra.com. Or contact Andy Barrons, INTTRA Vice President of Marketing, at +1.973.263.5100 or email him at: andy.barrons@inttra.com

INTTRA, the INTTRA logo, INTTRA-LINK, INTTRA-Desktop, INTTRA-ACT are trademarks or registered trademarks, service marks or registered service marks of INTTRA, Inc.  All other product and company names mentioned herein may be trademarks of their respective holders