BRF - Brasil Foods
Av. Escola Politécnica, 760 - Jaguaré
05350-901 - São Paulo - SP Brazil
BRF – Brasil Foods, the corporate name under which Perdigão is now registered, is celebrating 75 years of activities this year. Today it is one of the biggest foodstuffs companies in Latin America. It is the third largest company in the butchery of poultry in Latin America, and is amongst the ten largest pig butchers in the world, whilst it is also one of the leading Brazilian companies in the area of milk collection. It is a company that operates on an international scale with its products reaching more than 110 countries.
Once the merger process with Sadia has been completed, BRF – Brasil Foods will be one of the biggest and most efficient processed foodstuffs companies in the world. On August 18 this year, the merger of Sadia's ordinary and preferential capital stock into BRF- Brasil Foods was approved by the shareholders of the two companies. With this move, Sadia became a wholly-owned subsidiary of BRF, but the companies will continue to maintain their operations and structures entirely separate until CADE publicly announces its position on the merger.
A CONTINUOUS RHYTHM OF EXPANSION
An open corporation, Brasil Foods has been a member of the Bovespa (São Paulo Stock Exchange) New Market since 2006, as such consolidating its position of management excellence, with its control being diffuse and dispersed thus ensuring equalitarian rights to shareholders and offering an even greater standard of transparency to its operations.
Offering quality and innovation to the consumer is one of BRF's values. For the company, innovation implies the continuous development of new products, successive improvements in quality, the implementation of new technologies and rigorous control of the production processes in order to guarantee the security of the foods. The result of these dynamics is an increase in the company's competitive standing which in turn allows the company to offer the best product at a fair price, thereby reaching a greater number of consumers who are conscious of practicing their roles as citizens, and, as such, are demanding, aware and selective.
This positioning is reflected in a portfolio of more than 1,500 items that are destined for both the domestic and overseas markets, with brands including Perdigão, Chester, Turma da Mônica, Batavo, Borella, Perdix, Confiança and Elege, amongst others.
The company currently employs more than 57,000 people and operates industrial units in eight Brazilian states, as well as another four overseas (Argentine, the UK, Holland and Romania). The company's commercial offices are established in the UK, Holland, Hungary, Spain, Austria, Italy, France, Russia, the United Arab Emirates (Dubai), Singapore, Japan and the Island of Madeira (Portugal), and there is also a distribution center in Holland.
A HISTORY OF PIONEERING
In 1934, a small groceries business was born in Vila das Perdizes (Santa Catarina State), under the command of the descendents of two Italian immigrant families – the Ponzonis and the Brandalises. The emporium paved the way for Perdigão, today BRF – Brasil Foods.
The strength and courage of those pioneers only helped the company grow. In 1939, the company started its industrial activities with a small abattoir and pork-products factory. Two years later, the slaughter of pigs reached 100 animals per day, a record at that time. The company's destiny had been sketched out: to grow side-by-side with the development of Brazil.
The brands involved with this commitment have been woven into the rise of the company since the beginning. In 1954, when 'Vila das Perdizes' became the municipality of Videira, investments started in poultry farming. Once again, the vision of the company's founders led the company to start the implementation of a revolutionary system for the production of poultry and pork in the region: vertical integration, bringing together the company's technology with the serious and dedicated work of the producers.
With this initiative, perfected over the years and extended into the other regions where it is present, the company has participated in the interiorization of development, privileging the small producer, providing incentives for family farming and, as a result, contributing to the debate over the rural exodus.