Value Of Measurements
INTTRA (a neutral source of unbiased performance information), conducted research with carriers, shipper, FFs, and other ocean transport participants. The emerging themes were that carriers are lacking the performance measurements they require to optimize their operations planning and service delivery, while shippers lack the in information to optimize their ocean shipment supply chain.
The industry needs fact-based insight into business performance.
Parties are failing on trading partner obligations and contracts (on-time delivery, no shows, rolled cargo, MQCs, missed delivery commitments) that are negatively impacting financial performance and customer service. Discussions on these topics often revolve around customer or carrier anecdotes, rather than around facts that are known to carriers and their customers.
Common performance measurements are necessary.
Parties need to speak from a common understanding of facts – the containerized ocean shipping industry lacks unbiased, multi-party, industry information to support a variety of performance measurements that are meaningful to all parties.
Information is required to fuel trading partner conversations.
There needs to be an effective way to expose and discuss good/bad performance to foster collaboration. Having this information elevates conversations beyond anecdotes, allowing trading partners to openly discuss how to improve their working relationships.
A trusted, unbiased source of information is of great importance.
Shippers and carriers require a standard, common and consistent source of information for performance measurement that is produced by a neutral party to avoid bias and misrepresentation.
INTTRA Customers Get Ready
Using INTTRA for all your shipments results in a larger, richer data set that will provide maximum OceanMetrics value. Since OceanMetrics reports on a full year of shipments, current transactions are building future performance visibility.
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